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Price discrimination and downward demand spiral are widely used analytical concepts/practices in the Airlines and Hospitality industries respectively, long before the term Big Data Analytics was even coined. Incidentally, these concepts have been taught in global elite b-schools for decades. So, how come Analytics, which has been there in practice for decades experience a meteoric rise suddenly? To answer this question, we need to get the Big Picture. Given below are key factors that led to huge buzz around analytics today.

  • Proliferation of Data Sources – Every day we create 5 quintillion bytes of data. This comes from digital footprints left on social media platforms, IoT sensors, wearables, transactions to name a few. Interesting fact is that only 1% of data collected is ever analyzed. To put into perspective all that innovation and insights driven by analytics are from analyzing just 1% of the data collected globally.
  • Change in Customers’ expectations – Today connected
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Cloudfare and GitHub Pages

BY AMIN SHAH GILANI 

I have a secret that saves my clients a ton of money, keeps their website secure, and has built-in backups.

The secret: I make their website static. Then, I store and host it with GitHub, and use Cloudflare to serve it over HTTPS, and make it fast. My clients only ever pay for their domain name, yet they get a lot more than they ever bargained for.

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Why Static Content?

Static sites are wonderfully fast since there’s no server processing time involved. Also, by committing a code base of static assets in a git repository, rolling back changes simply becomes a matter of reverting to a previous commit. Backups are a git push away, and you essentially serve your entire website from the cache, meaning your server will almost never have to process a request again.

Building a complex UI?

With the advent of front-end frameworks, like React and its kin, you can create magical experiences with nothing more than HTML/CSS and JavaScript. You’ll have to separate your ba

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